Peak Time is an international student business competition organized every year since 1999, by the students of the Stockholm School of Economics in Riga.

      Currently, it is one of the biggest international events held here, in the Baltic States, attracting attention from about 1500 participants each year. Since 2012 the motto of Peak Time is shape the tomorrow of business.

4 steps of the PeakTime competition
Participants from all over the world


Cesim logo

      The first stage is playing in a business simulation, provided by the Finnish company CESIM. In the business simulation the participants have to operate a production company in a competitive market and play against other teams in the assigned group. The goal of the simulation is to gain the biggest share of the market. Participation is either individually against other individuals or teams vs. teams.

Case Studies & Team Portfolio

      After the simulation round, the results are summed up, and top 100 teams and top 100 individuals are invited to the next round of the competition. The next round of the competition is solving a case study. Case studies are usually a challenging task - teams and individuals are provided with raw data and other relevant information about a company, market, country etc. and they have to provide both numerical and creative analysis for the given tasks. For example: how to cut on costs, without making the customer suffer from that.


    The final event is not only about a tough competition. It Is also a good time to meet few friends and acquaintances.
      Throughout the three days, the participants have special evening programmes: team building activities in the city, led by our student compadres, Cultural and National evenings, where the participants share something that they brought from their countries, or experience what Latvian culture has to offer. And of course - a party. It is held on the day the top 5 is selected - during the party the winners are announced and leave to prepare for the next day, whereas the other finalists party SSE Riga style.
      Any new ideas and suggestions from your side are more than welcome regarding the event itself and other related activities (our own teambuilding etc.).


Gabi Kool

      Gabi Kool is a CEO of Coalition Rewards, which manages an innovative shopper flyer loyalty program PINS. Last year Gabi has been named as Industry Personality of the Year across the EMEA region. Prior to his current position, Gabi spent fifteen years in finance, loyalty marketing and general management, focusing on the aviation, retail and hospitality industry. He supported many Fortune 500 companies during his time at Carlson Marketing, also during the Beijing 2008 Olympics, with their marketing programs. Gabi successfully launched and managed VOILA Hotel Rewards, the first global loyalty program for independent hotels and held responsibility for the development of KLM’s frequent flyer program. Gabi Kool is a graduate in Economics of Vrije Universiteit Amsterdam and alumnus from the INSEAD Business School.

Daniels Pavluts

      Daniels Pavļuts has served as Minister of Economics of Latvia and now he is back to management advisory role, advising governments of countries in transition on good governance and economic development as well as helping private sector management teams to reach their potential. He is currently a managing partner in a Pan-Baltic private equity investment management firm and Equity United and High-level Advisor to the Ministry of Economy of Moldova. Previous to that D. Pavluts was Head of Corporate Affairs at Swedbank AS in Riga, a member of the board at the Latvian Chamber of Commerce and Industry, a consultant and teacher in management sciences. Daniels Pavļuts has earned a Master of Public Administration from Harvard University.

Kristaps Silins

      Kristaps Silinš is currently leading DDB consulting, a Lavian advertisement company. During the past five years, Kristaps has become the most highly awarded brand strategist in the Baltic States and the first in Latvia to bring home the Gold Award from the prestigious Euro Effie festival. For a brand strategist, that is the equivalent of winning an Oscar. He has consulted numerous leading companies, and has developed an innovative method to explore brands using network science. In parallel, Kristaps has helped local start-ups such as and Funderful to grow, and is also partner at White Label, an independent strategy consultancy.

SSE Riga logo Redbull logo UPS logo Imprimatur logo Zabolis Partners logo
Fuji logo Civitta logo Cesim logo LMT logo Student Association logo
apply as a team
apply as an individual

Click here to read Terms and Conditions.


Simonas Baciulis

Simonas Baciulis
Chief Organizer & Chief Fundraising Organizer

Edgars Pundurs

Edgars Pundurs
Chief Fundraising Organizer

Tadas Gedminas

Tadas Gedminas
Chief Competition Coordinator

Anna Marija Kiesnere

Anna Marija Kiesnere
Chief Promotion and Media Coordinator

Edgars Kokins

Edgars Kokins
Chief Communications Coordinator

Arnas Vedeckis

Arnas Vedeckis
Chief Event Organizer


If you have any questions, don't hesitate to contact us

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